Uncomplicated Beauty & Wellness
Gemma set out to create a brand with purpose - with products that support women’s skin and wellbeing without adding extra steps or unnecessary complications. She didn’t want selfcare to feel like another task on the to-do list; she wanted rituals that energise, uplift, and seamlessly fit into everyday life.
“I wanted to combine beauty and wellness in a way that truly works for women like me – strong, driven, and always on the go.”
Gemma Atkinson
Whether you’re squeezing in a workout, juggling work and home life, or simply embracing life’s daily adventures, Gem & Tonic is here to support you with products that hydrate, protect, and revitalise - delivering an around-the-clock glow that fits effortlessly into your life.
Gemstones
Gemstones and crystals have a meaningful presence in Gemma’s life; she keeps them at home and values their energy and properties. From keeping them under the mattress to popping them in her bra for their calming benefits, Gemma’s crystals are a key part of her wellbeing.
This connection is at the heart of Gem & Tonic. Our formulations are powered by natural gemstone extracts, each one thoughtfully chosen for its proven, multi-action benefits. From iron-rich Hematite to magnesium-rich Olivine, every product features a carefully curated blend of mineral-rich gemstones.
Working in harmony, these gemstones enhance your skin’s natural glow, and help you feel revitalised, confident, and ready to take on the day.
“We’ve infused every product with the natural, revitalising properties of plant extracts, minerals and gemstone extracts, to support your skin and hair, no matter how much you’ve got going on.”
Gemma Atkinson
Built With You
The most meaningful part of this journey has been building the brand with you, our community. From shaping the products you wanted to see, to helping name the brand, choosing fragrances and colours, and sharing honest feedback at every stage - Gem & Tonic has truly been created alongside you, our community.
Gem & Tonic isn’t just a beauty brand. It’s a celebration of Gemma’s vision for modern, uncomplicated and fuss-free self-care, shared energy, and the power of a community.