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Founded by

Gemma Atkinson

“Anyone who knows me, knows the importance I place on self-care. That’s why I have combined beauty and wellness in a way that truly works for women like me - strong, driven, and always on the go."

A beauty routine that works as hard as you

"I believe that your beauty routine should be as energising as your lifestyle. That's why we've infused every product with the natural, revitalising properties of plant extracts, minerals and gemstone extracts, to support your skin and hair, no matter how much you've got going on."

Gemstone beauty

Every Gem & Tonic product is enriched with natural gemstone extracts, specially selected for their proven, multi-action benefits.

From boosting your skin’s natural glow to fortifying your hair and scalp, these natural gemstones are designed to help you feel revitalised, confident, and ready to take on the day.

Fuss free, effective beauty

Whether you're hitting the gym, balancing work and life, or simply embracing your daily adventures, Gem & Tonic is here to support you with products that hydrate, protect, and revitalise for an around the clock glow!