Fuss-free beauty, why we created a range with minimal steps

Modern life is busy. Between early starts, workouts, work, social plans, family time and everything in between, most of us want a beauty routine that works with our lifestyle, not against it. Quite frankly, we simply don’t have time for a 10-step skincare routine! That’s why we created Gem & Tonic: a high-performance, fuss-free range that delivers real results in as few steps as possible.

As our founder Gemma Atkinson explains:

"I believe that your beauty routine should be as energising as your lifestyle. That's why we've infused every product with the natural, revitalising properties of plant extracts, minerals and gemstone extracts, to support your skin and hair, no matter how much you've got going on."

Whether you’re heading to the gym, running from meetings to school runs, travelling, or simply embracing everyday life, Gem & Tonic is here to keep things simple, effective and energising.

Minimal steps. Maximum glow.

Your face routine shouldn’t be complicated to be effective.

Our award-winning Replenish & Rescue, Hydrating Face Cream has been designed as a multi-tasking essential - it works as both a hydrating moisturiser and a brightening, rejuvenating serum in one.

Our face cream is packed with a powerful blend of mineral-rich and skin-soothing complexes. Quartz extract helps to rejuvenate and brighten dull, tired-looking skin, while iron-rich Hematite supports collagen production to reduce the appearance of fine lines and wrinkles.

It’s the kind of product that works as hard as you do.

Made for life on the move

When you’re on the go, the last thing you want is a body lotion that sits on your skin, feels sticky or takes forever to absorb. That’s why we created Boost & Protect, Energising Body Lotion: a lightweight, fast-absorbing formula that delivers instant hydration and long-lasting freshness.

This all-over body solution is infused with active, mineral-rich ingredients to restore vitality and protect against environmental aggressors. Copper-rich Malachite supports your skin’s natural defences, while magnesium-rich Olivine helps energise and revive tired skin.

Squalane and Arnica soothe irritation and support the skin barrier, and a tripeptide complex improves elasticity and firmness - meaning your skin doesn’t just feel better, it looks stronger and healthier too.

Perfect for busy mornings, gym bags, travel and anyone who wants maximum impact in minimal time.

Time saver for busy lifestyles

Not every day is a wash day, and that’s exactly where Revive & Refresh, Hair and Scalp Mist comes in.

Designed as your secret weapon between washes, this gentle, aerosol-free mist with Amethyst and Moonstone refreshes your scalp, lifts oil and revives your roots without powder build-up. It’s ideal for after exercise, before heading out, or whenever your hair needs a pick-me-up.

Unlike traditional dry shampoos, this mist leaves your hair feeling clean, light and refreshed. It’s the ultimate time-saver for busy, active lifestyles.